서비스마케팅 현대카드의 로열티 프로그램 사례 분석(영문)

서비스마케팅 현대카드의 로열티 프로그램 사례 분석(영문)

[서비스마케팅] 현대카드의 로열티 프로그램 사례 분석(영문).pptx

목차 1 Company profile 2 Targeting 3 Loyalty program 4 Q & A 본문 Depilatory Treatment Loyalty Program Object: treatment continuously. Process: treatment special Hpoint (used on transplant later ) Effect: insurance for preparing worst Smoking Cessation Program Market Situation Middle age male heavy smoker No specific plan (highest proportion in someday quitting) Help from compulsory and specialized program Increasing demand for cessation products ex) patches, gum Smoking Cessation Program Partnership with Hospital providing specialized program Pre-Discount 30% Customer use Mr. H cardcontinuously to cumulate point pre-discounted 본문내용 yundai credit card Profile Company profile Milestone 2001. Participation credit card industry by acquisition Diners Club 2003.5 Launching M card 2005.2 Launching Black card(VVIP) 2005.8 Strategic Partnership with GE capital 2006~2008 NSCI rank 1 Hyundai Credit card Revenue ▲KRW 520 bn (2010 1Q) Operating income ▲KRW 92 bn (2010 1Q) Net income ▲KRW 69 bn (2010 1Q) Company Profile Products Cha