마케팅전략 아모르 모텔 Amore 리포지셔닝(Re-positioning) 전략(영문)

마케팅전략 아모르 모텔 Amore 리포지셔닝(Re-positioning) 전략(영문) [마케팅전략] 아모르 모텔 Amore 리포지셔닝(Re-positioning) 전략(영문).pptx 목차 1.Where is Amore NOW? General Information Current situation 2.Where will Amore GO? Objectives STP 3.How should Amore DO? 4P Mix 본문 1. Where is Amore NOW? Social needs Demand for new-type place Changing view of motel competency affordable price Brilliant location, promotion channel New strategy Changing the position on the market Make it differentiated from the competitors 1.Negative -> Positive 2. Approach target market 3. Meet customer need & Want Image Differentiation Energetic and Playful place for young generation -promote build its bright image -re-name (e.g. Mini Castle) Product differentiation 1 facilities - cinema service - rent beam projector - board game & plaything - room delivery service -wireless internet Promotion strategy Promotes via digital method Keep the promotion with website. Promote in Hufslife which is a community website of hufs Promote with hotel smartphone apps Alliance with relative business Advertise in bars and karaokye near Hufs where 20-30s visits often Provides discount when they visit alliance businesses Price strategy Various price range More for same : Keep the mid price for standard room More for less : Low price for nap room More for more : Higher price for specialized room(meeting room, soju room ) Overcome Weakness->seasonal discount 본문내용 It likes your life! - 3 2 1 Oppa, do you wanna go to the muggy DVD room again?ㅡㅡ Wellwe need to find any place where we can play this stupid game with alchole. HeyI wanna be with you, not with my unknown little friendsㅡㅡ Is there any nice place to do prepare our meeting |for whole night?Grazie was over alreadyㅠㅠ style.visibilityppt_xppt_ystyle.visibilityppt_xppt_yWelcome to you guysj