경영학 스파오 SPAO 마케팅 전략(영문)

경영학 스파오 SPAO 마케팅 전략(영문)

[경영학] 스파오 SPAO 마케팅 전략(영문).pptx

목차 1 Introduction 2Analysis of SPAO 3Analysis of Competitor 4 STP 5 Limitation of SPAO 6 Strategy 7Conclusion 8Q&A 본문 Specialty Retailer’s Store of Private Label Apparel high Quality & rational Price 생산 및 직영 형태 유통 판매 Out sourcing Fast Fashion - fast response & fast purchase Customer Feedback Reflect the Fashion trend Approach by Theory 1st / 2nd Survey Market Analysis Visiting off-line Shop Make promotion - Advertisement 1. SPAO with SM Entertainment - Promote All Generation 2. Not Reorder - Increase Brand Value , Inverse-scarcity 3. Various Event - Special Price , Free Gift , CouponCulture Event , Membership Card 본문내용 of Competitor STP Limitation of SPAO Strategy Conclusion Q & A Index 2. What we do 3. What is‘SPAO’ 1. Our project schedule Introduction Introduction Introduction Analysis of UNIQLO STP Limitation of SPAO Conclusion Q & A Analysis of SPAO Strategy 1 Brand ‘SPAO’ Specialty Retailer’s Store of Private Label Apparel high Quality & rational Price 생산 및 직영 형태 유통 판매 Out sourcing Fast Fashion - f