식품마케팅 맥도날드

식품마케팅 맥도날드 [식품마케팅] 맥도날드.pptx 목차 Ⅰ. Intro : Definition of some terms which will be used and concepts of marketing Ⅱ. Introduction : Mcdonalds, Top of the fast-food company Ⅲ. Marketing strategy 1 : Price setting Ⅳ. Marketing strategy 2 : Expand demand Ⅴ. Marketing strategy 3 : Cost management Ⅵ. Some interesting references and conclusion 본문 2. Some strategies in the marketing 1) Price setting ■ Basic decision rule - MR = MC ■ Additional methods - Price discrimination (1, 2, 3 degree) - Strategic price setting (Many kinds) (Optional product, Bundling, etc) 2) Expand demand ■ Effect of expand demand - Set higher P & Sell more Q ■ Representative method - Advertisement 3) Cost managemant ■ Effect of expand demand - Set lower P & Sell more Q ■ Related with elasticity - More elastic price elasticity of demand brings more benefit. McDonald’s past and present In 1955, Ray Kroc take overMcDonald Brother’s restaurant franchise right of sale, and joint management to start. In 1960, a branch of McDonalds is exceeded two hundred. In 1961, the headquarters establish Hamburger University The present, McDonalds business supply to service daily five ten million customer in the 119 countrys about 30000 store. The world fast food market share 40% and brand of value reach 320 trillion won.The McDonald company is the most widely known chain restaurant and big scale hamburger chain restaurant in the world. 본문내용 Introduction : Mcdonalds, Top of the fast-food company Ⅲ. Marketing strategy 1 : Price setting Ⅳ. Marketing strategy 2 : Expand demand Ⅴ. Marketing strategy 3 : Cost management Ⅵ. Some interesting references and conclusion Ⅰ. Intro : Definition & Concepts 1. What is the marketing? 1) Definition of the marketing ■ Russell Winer - Every activity which can affect on selection. ■ Economic meaning -