목차
1. Introduction
2. Crisis of Nintendo
3. Strength of
Nintendo
4. Conclusion
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2. Crisis of Nintendo
1).
First crisis : Crisis from enlarging their business
They enlarged their
business to instant rice for one meal. Nowadays it is very normal product but,
it was great idea at that time. However, that business failed because they could
not control taste of the instant rice. Afterwards, they did motel business, copy
machine business, taxi business but they failed in all new business. As a result
of that crisis their stock price went down to 980 yen to 60 yen at that time.
They thought that Nintendo need to focus on their business to ‘entertainment’
industry and the key point of this business is ‘fun’. They chose a toy for their
new business. It was successful.
2) Second crisis: Facing recession
because of oil shock
Nintendo changed to a toy company. However, they faced
with a second crisis from Oil shock in 1974. Consumer did not buy products like
toys. They needed to change main business. They got a hint for new business from
Atari corporation’s TV game Pong. They cooperated with Mitsubishi and they
started manufacturing TV games. Afterwards, they hit ‘Game&watch(1980)’,
‘Famicom(1983)’, ‘Gameboy(1989)’, ‘Super Famicom(1990)’. They became a unique
company in TV console game market.
본문내용
atively recent
business.
Major products are Nintendo DS lite, Nintendo Wii
They tend to
enlarge game population, by helping anyone play video game regardless of
generation and gender.
<HISTORY>
1889 begin to produce Flower
card
1902 Manufacture Trump card initially in Japan
1953 Plastic
trump
1959 Disney trump
Management performance
"Ipod" of Apple and
"Wii" of Nintendo are chosen as best win
참고문헌
1.Mintzberg, H. &
Quinn, J.B. (1996), ‘The Strategy Process: concepts, contexts, and cases’.
(third edition) New Jersey, pp. 256-266,
289-308
2.www.nintendo.com
3.www.google.com
4.Naver blog
5.Robbins, S.P. (1994), ‘Management’. (fourth edition) Prentice Hall
International, pp.211-228 |
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