경영학 스마트 김치 냉장고 마케팅 전략(영문)

경영학 스마트 김치 냉장고 마케팅 전략(영문) [경영학] 스마트 김치 냉장고 마케팅 전략(영문).pptx 목차 1.Product introduction - What is smart kimchi refrigerator? 2.Situational analysis - current situation, PEST, competitor, target market, customer profiles, 3.SWOT analysis - strength, weakness, opportunity, threat 4.Marketing goals 5.Marketing positioning 6.Marketing Mix(5Ps) 7.Financials 본문 1. Product introduction What is smart kimchi refrigerator? A. One of essential home appliances B. Not for just kimchi →But for all groceries which have to be stored under certain circumstances C. How can it be smarter than previous one? D. The most inconvenient point: “We cannot see inside” 중략 2. Situational analysis Current situation A. Overall The first kimchi refrigerator <DIMCHAE> in 1995 Kimchi refrigerator market has grown steadily until 2002 The period of market maturity After 2002 Life span: usually 7 years →Replacement need happens. 본문내용 mchi refrigerator? Situational analysis - current situation, PEST, competitor, target market, customer profiles, SWOT analysis - strength, weakness, opportunity, threat Marketing goals Marketing Mix(5Ps) Marketing positioning Financials Product introduction “FOLLOW ME” 1. Product introduction What is smart kimchi refrigerator? A. One of essential home appliances B. Not for just kimchi →But for