경영학 썬더치킨 운영관리

경영학 썬더치킨 운영관리 [경영학] 썬더치킨 운영관리.pptx 목차 1. Opening 2. Entrepreneurship 3. Marketing – STP 4. Marketing – 4Ps 5. Operation Management -Facility location 6. Operation Management -Facility layout 7. Closing 본문 FIND CUSTOMER’S NEEDS! Layers of a market : Demographic / Geographic / Psychographic / Benefit / Volume 1st step neater foods, cleaner atmospheres better services part-timers, menus none smoking areas, business hours wider selections of sauce Value >Price> Cost ↓ more reasonable pricing policy easier to find →the Frypan – located in a food alley →the Thunder – located on the corner of HUFS peration Management Operation Management in the service sector? All about creating a good experience for customers! How can you create a good experience? Facility location and facility layout Facil ity location: Availability of production inputs Marketing factors Manufacturing environment Local incentives International location considerations How can you create a good experience? Feel comfortable Presents for themselves We want a good experience!! 본문내용 ration Management -Facility location 6. Operation Management -Facility layout 7. Closing hy hunder chicken ut Just Thunder does is raising price. Thunder chicken has no ENTREPRENEURSHIP!!! B 크리스피 양념 파닭 마늘 순살 신촌 외대 So, Thunder needs to be aggressive At the point of and Operation Management with ENTREPRENEURSHIP. Marketing STP 4Ps Facility location Facility layout FIND CUSTOMER’S NEEDS! Layer