마케팅 프로스팩스 마케팅 전략(영문)

마케팅 프로스팩스 마케팅 전략(영문) [마케팅] 프로스팩스 마케팅 전략(영문).pptx 목차 1.Introduction Sales account of LS networks 2. Strategy STP 3. 3C Customer Competitor Company 4.Solution 4P Marketing 본문 Segmentation Demographic Factors Teenagers 20s 30s Life style People sensitive with trend Personality People who want healthy life Trend-sensitive & Financial Support Trend Recognition Financial Support Purchase Purchase TrendyReasonable Choice Purchase Competitor Uncertain Quality Comfort Credence Core Competence Specific Alpha Project Outsourcing Brand Image Need for specific product concept for customers 본문내용 Contents 3C Customer l Competitor l Company Solution 4P l Marketing Strategy STP Sales Account 2,513억 3,582억 2008 2010 Demographic Factors Teenagers 20s 30s Life style People sensitive with trend Personality People who want healthy life STP Segmentation STP Targeting Teenagers ~ Thirties Focusing their Fashion and Trends STP Design Quality PROSPECS Current Position Positioning Customer